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Google + Google Places Face Some New Competition

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Looks like Google isn’t the only one looking to bring social to its local search results. Microsoft today announced that it is partnering up with Yelp in a bid to push its Bing Local search content.

Yelp will reportedly surface content including, review snippets, photos, and business attributes to Bing users. This content will be featured Bing Local pages, presenting information to help consumers do more with businesses near them.

“Whether it’s discovering the right restaurant, planning the evening’s entertainment or finding local services, Yelp has emerged as a proven and trusted resource,” said Bing general manager Mike Nichols. “Enabling people to do more with search involves building a spectrum of features and data that people trust, and teaming up with Yelp is another important step in helping Bing deliver great value to customers.”…More at Microsoft partners with Yelp in Bing Local search deal – MemeburnMore Reading

Posted In: Google Places
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Randy Heslip